Importing Data from Bloomberg to Excel on the Business/SPEA Information Commons Terminal

Log-in to Bloomberg and then open Excel. You should see Bloomberg as an option on the top menu bar. If it is not there, close Excel and click on the desktop icon: “Install Excel Add-in”. After installation (it will only take a moment), start Excel again and you should now see Bloomberg as an option on the top menu bar. Use the provided Wizards and functions to import data.

For help using the Excel Add-in, click on the Start menu, All Programs, hover over Bloomberg, and a list of options will appear including a link to a help document.

Students explain the essentials of Millennial marketing in Target Case Competition

FOR IMMEDIATE RELEASE
June 8, 2009

Bloomington, Ind. — These days, everyone seems to be talking about members of the Millennial generation: their penchant for technology and social networking, their close connection to their parents and their desire to make a difference in the world. When Target wanted ideas for reaching the Millennial market, it came to the Kelley School of Business to ask the Millennials themselves.

Each year Target hosts a case competition for undergraduate students at the Kelley School, as well as several other business schools. This year’s competition focused on attracting and keeping Millennial guests and balancing the desires of Millennial customers and Baby Boomer customers.

Nearly all Kelley sophomores participate in the case competition through the X204 course, Business Communication. This means that 200 teams of four to six students work together to develop a report and presentation for their solution to the case competition. From the original 200 teams, 12 are selected for a semi-final competition, after which four finalists are identified to present to a team of judges from Target. Each member of the four teams will receive a cash prize: $750 for a first-place finish, $500 for second place, $250 for third place and $100 for fourth place. …

…. http://info.kelley.iu.edu/news/page/normal/11102.html

Industry must move quickly, through self-regulation, to protect consumer privacy in technology era

FOR IMMEDIATE RELEASE
May 26, 2009

INDIANAPOLIS — Self-imposed industry standards regarding the digital collection and use of consumer information are the preferred solution to protect consumer privacy and empower business innovation, according to faculty at the Indiana University Kelley School of Business.

If industry fails to set guidelines that recognize consumer needs and expectations regarding privacy issues, it risks the government doing so in a more aggressive and potentially stifling manner.

A recent article in the American Business Law Journal explores challenges to consumer privacy amid the growing use of Radio Frequency Identification (RFID) for real-time inventory control and other purposes. The authors outline several key recommendations they believe should guide development of industry-driven privacy standards for RFID and other emerging technologies, beginning with a better understanding that consumers expect to own, share and control personal information even after they have disclosed it. …

For the entire news release… http://info.kelley.iu.edu/news/page/normal/10943.html