Accessing Mintel Reports
Posted by nlgiu on October 29, 2009
Mintel Reports offer product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.
All users will have to agree to the Academic Terms and Conditions of Use, which prohibits systematic copying, use without attribution, use for commercial purposes, or distibution to non-IUB students and employees. First-time users will also have to create a personal profile (which will allow searches to be saved for up to two months).
Locate Mintel Reports under Market Research here:
http://www.libraries.iub.edu/index.php?pageId=1336#marketing
