Business/SPEA Information Commons

Indiana University Bloomington

Detailed Consumer Demographics available on SimplyMap

Posted by iubusref on February 1, 2008

SimplyMap, a web-based mapping and reporting application, offers demographic, business and marketing data. One data provider is MediaMark Research, Inc. (MRI) which produces current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data.  About 3,000 MRI categories are prepared by EASI ® (Easy Analytic Software, Inc) annually with updated Block Group demographic estimates to show results (propensity to buy, expenditures, etc.) within a state. One can map data for a specific region, compare data across multiple regions, or even export a map for Powerpoint or Word. SimplyMap is much more simple after watching the training video in the top right corner of the database.


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