Business/SPEA Information Commons

Indiana University Bloomington

College Student Activities and Purchases Report

Posted by iubusref on September 17, 2008

Many projects focus on the activities and buying habits of college students. The 284 page report “U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition (2005)” is available through IU’s subscription to MarketResearch.com Academic. The link only works on campus. Chapter 9 focuses on college students. The report covers demographics, media usage,  sports, personal finance, shopping, fashion, food, and more.  For example, “Online buying is more popular with female college students than their male counterparts (51.0% vs. 43.3%). However, male students are more likely to use the Internet to plan shopping trips.” (pg. 199)

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