Business/SPEA Information Commons

Indiana University Bloomington

Industry must move quickly, through self-regulation, to protect consumer privacy in technology era

Posted by nlgiu on June 3, 2009

May 26, 2009

INDIANAPOLIS — Self-imposed industry standards regarding the digital collection and use of consumer information are the preferred solution to protect consumer privacy and empower business innovation, according to faculty at the Indiana University Kelley School of Business.

If industry fails to set guidelines that recognize consumer needs and expectations regarding privacy issues, it risks the government doing so in a more aggressive and potentially stifling manner.

A recent article in the American Business Law Journal explores challenges to consumer privacy amid the growing use of Radio Frequency Identification (RFID) for real-time inventory control and other purposes. The authors outline several key recommendations they believe should guide development of industry-driven privacy standards for RFID and other emerging technologies, beginning with a better understanding that consumers expect to own, share and control personal information even after they have disclosed it. …

For the entire news release…


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