Business/SPEA Information Commons

Indiana University Bloomington

Mintel for Market Research

Posted by treynold on September 13, 2011

Are you doing product and industry market research?  Consider using the Mintel
database.  Mintel market research reports emphasize consumer products and
industries such as food and drink, lifestyle, retailing, travel, and
health.  Each report combines data and analysis of the competitive
landscape, supply chain, market-share size and trends, and consumer profiles.
Complex demographic issues are broken into easy-to-understand sections,
explaining consumer behavior and demonstrating the structure of the
market.  All users must agree to the Terms and Conditions of
Use.  First-time users will also have to create a personal profile.

Ready to use Mintel?  Their latest report on chocolate shows the U.S. spends
more than $32,000 on the treat per minute.  Grab a candy bar (or not)
and follow this link to access Mintel reports: http://www.libraries.iub.edu/scripts/countResources.php?resourceId=10146998.

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